In order for people to be(come) healthy it’s import to establish long-term behavioural change by convincing people in old age, and even the 50+ age group. To best way to improve on their wellbeing is by motivating them to engage in physical activities (such as walking as well as to be more active at home), drinking sufficiently, eating healthier and meeting other people - which ultimately makes them less prone to falls (i.e. decreases the risks of falling (fall risks).
To some this seems like the holy grail; to us it means that by working with the academic world, professional and ‘personal’ carers, people at risk and technology partners, we’ll be able to deliver solutions that are easy to acquire & use.
It is our ambition to become a leading and major player in the assistive technology industry improving wellbeing with our own hardware and software technologies. Our goal is to be a top-5 EU provider of assistive technologies for the elderly care market. Our technologies / solutions address the needs of an ever growing [EU] elderly population for smart, non-intrusive, ‘consumer/household type’ solutions.