The EU27’s + UK is heading towards a health crisis with an unprecedented cost/budget impact on the finances of their nations; by 2050 their population of 55+ is projected to reach 200 million people [40.6 % of 500 mln people]). With this age group comes an increasing and early deterioration risk facing our citizens - a serious threat to life expectancy/wellbeing as well as a quality of life aspect with dramatic effect on healthcare costs. The risks are in particular to the increased risk of falling: >30% persons over 65, and half the person over 85 years old will experience a fall at least once a year.
Which is why we're working on Be.WELL: our digital suite that helps to avoid this health and financial disaster. Be.WELL aims to improve our citizens’ quality of life in an intuitive and implicit manner; it uses mobile hardware [wearables, smart phones) - it makes them smart through self-learning AI and is thus able ‘to act’ as a “companion” tool encouraging them to become and/or stay physically fit.
The graph below is an indicative presentation of what to expect of Be.WELL interventions in specific target groups.
Imagine if we’re capable to convert the concept of autonomous driving [AD] to the person; similar to cars transporting people safely from A to B !
Be.WELL goal is to help persons to safely traverse to their destination: leading a healthy and enjoyable life; helping them on the road to the 'ultimate' destination: adding 5 years to their healthspan - i.e. the period of life spent in relatively good health